Alise Cortez Philanthropy

Philanthropy …. An essential part of well-being.

Purpose is available to anyone, anywhere – and we desperately need its lived expression to create the world we all want to live in. Purpose on Fire is a non-profit organization founded by Dr. Alise Cortez serving newly ignited purpose aspirants to catalyze their expression through education and coaching into a viable personal or professional offering in the marketplace.

The genesis of Purpose on Fire came when Alise was out speaking to audiences on the importance of living with passion and working with purpose. Repeatedly, she began to witness some participants literally “catch fire” with inspiration as they connected with her message.  After a few interactions with audience participants who heard her message and proclaimed how excited they were about the possibilities of living their purpose and how doing so would radically improve their lives, she knew they would need some help to make their dream come true.

And that’s where Purpose on Fire comes in. Alise is keenly aware that when people hear an inspiring and empowering message like she aims to give, they go home exuberant and dive into making the purpose live across their lives. But then…. Life takes over. Friends and colleagues tell them they need to “stay practical” or that their idea will never work.  And our personal favorite: “how will you ever make money at that?”  They run out of juice as the sheer momentum of life literally pulls them down. And soon, that precious, newly ignited flame is snuffed out. Purpose on Fire stands to draw on its members and associates to provide ongoing coaching, support, training, and ideas to monetize the purpose or offering, and help clients launch their purpose into reality. 

The Power of Purpose

The positive ripple effect that cascades when one person discovers and works from their purpose is incredibly powerful. Here’s how it works:
  1. The individual rises to a higher version of herself/himself and enjoys better well-being, energy, and satisfaction in life;
  2. This fulfillment cascades to the individual’s family, who gets the company and example of a happy human being;
  3. Invariably the community wins as the fulfilled person feels compelled to “give back” and rise up the tide for those in his or her surroundings;
  4. The company who employees this person absolutely wins because employees working with meaning and purpose engage their talents more fully, persist through challenges and are resilient through organizational change, and are committed to stay;
  5. The country wins as more of its citizens increase their meaningful connection to their work and GDP (gross domestic product), social stability, and higher living standards is carried upward by the surge in productivity.

When you donate to Purpose on Fire, a 501c3 organization, your contribution is tax-deductible and goes toward programs and coaching services that help our clients come alive and live and work from purpose. It’s the gift that grants the vital expression of purpose – making the highest and best contribution that betters the world.

Boards Dr. Alise Has Served On

Past Needs Assessment Chair

Education is a core value and life-long learning has shown to be critical to remain relevant in today’s dynamically changing world. Helping youth to finish high school strong and prepare for college is a critical stepping stone that when done well positions students for success throughout their lives.

Past Chairman of the Board

The Y is every community’s lift, and helping to strengthen the communities we live in is part of being a good and contributing citizen.

Board Member

The mission of this organization is to lift Guatemalan business women from poverty to middle class through business advising and micro loans. Empowerment is one of Alise’s key values, and helping women achieve financial independence to live life on their own terms gives them the freedom and dignity they deserve.

Past President and fundraising Event Chair

This organization supported 32 East Dallas charities at the time Alise was involved. Being a member and leading it was an important way to connect meaningfully to her community while giving back to it.

Past Co-Race Director

As a life-long runner, helping members to get introduced to running, transformed by it, and committed to it aligned well for Alise.


The tenets of this global movement informs Alise’s writing, speaking and consulting and encourages her to continue elevating her own leadership and practice while helping her clients do the same.

Namaste Direct

Conscious Capitalism

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