This Week on Working on Purpose
Guest: Dr. Prithwiraj (Raj) Choudhury | Harvard Business School
Book: The World Is Your Office: How Work From Anywhere Boosts Talent, Productivity, and Innovation
A Global Shift, Not a Perk
What if “the office” wasn’t a building, but a borderless possibility?
That’s the vision Harvard’s Prithwiraj Choudhury shares in his book The World Is Your Office. His research shows Work From Anywhere (WFA) is not a temporary perk — it’s a structural reimagining of work.
“Talent is everywhere, but opportunities are not. Work From Anywhere is the bridge.” — Raj Choudhury
Why Leaders Should Care
The business case is compelling:
- Cost Savings: Apple’s Silicon Valley campus cost $5B — over $416K per employee. WFA slashes real estate and utility expenses.
- Productivity & Retention: Studies show WFA boosts productivity, lowers turnover, and improves hiring outcomes.
- Sustainability: At the USPTO, remote workers cut 84M commuting miles in one year — avoiding 40,000 tons of emissions.
- Community Impact: Tulsa Remote attracted 2,500+ workers, generating $14 of local activity for every $1 spent.
WFA isn’t just efficiency. It’s a lever for competitiveness, sustainability, and social good.
The Leadership Shift
To make WFA work, leaders must evolve:
- Manage by outcomes, not facetime.
- Invest in belonging. Culture and connection don’t happen by accident.
At Gusto, Now!, we help leaders build these muscles through the Gusto, Now! Academy — creating the kind of Destination Workplaces where people thrive and want to stay.
The Future of Work
Digital twin technology is already enabling doctors, engineers, and manufacturers to work remotely in fields once thought impossible. The next frontier? Personal AI bots that extend work beyond human time zones.
Leaders who adapt early will define the future. Those who don’t will chase it.
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