As the world changes, so must our marketing and strategic orientation to it. Gone are the days of competitive advantage to best peers and emerge as number one in the marketplace. We are now in an era of collaborating with all manner of unlikely suspects including our...read more
It’s never too late to “hack your career” and create the life you ache for. Of course, you’ll need a system that engages your heart, head, and body and keeps you in “kinetic action” toward working on that audacious goal. We talk with the Talent Architect Melerick...read more
The Gallup Organization Report
World's Employees are Engaged
World Employees are Actively Disengaged
Shift to have more of your workforce being engaged
Organizations that cultivate an environment that fosters meaning and purpose within individual employees and facilitates connection with the organization’s mission register high levels of productivity and innovation.
Most people will spend 40% of their lives at work. And if 85% of the world is dragging themselves through Monday through Friday (or whatever their work schedule), this is a travesty of the human spirit and terrible waste of a precious life. Alise Cortez and Associates exist to serve individuals and leaders across the globe to enlighten, enliven, and empower themselves and their workforce to more meaningfully and purposely connect with their work. Everyone wins when people live and work, on purpose.
Let’s Get to Working on Purpose, Together
Why do what we do?
- Because there’s nothing worse than walking through life hoping, praying, and waiting for Friday at 5 pm – or whenever the shift ends – the proverbial “walking dead.” Living with passion and savoring every precious moment we’ve been granted while leaning into our senses to fully take in and be touched by life – that’s the opportunity to embrace. And these moments absolutely can and do happen at work, too.
- Because work is at least a third of our lives. It’s a crime not to be positively contributed to by work or make it a positive expression of who we are. Leaders are in a unique position to profoundly shape and impact their employees’ lives.
- Because people are precious in their creation. They deserve to live to their fullest potential AND when they do, everybody wins! They probably need help or a catalyst to get there. We ALL need a hand up. Leaders are that hand up.
- Because most leaders and organizations need help catalyzing their workforce to a higher level of effective communication, shared commitment to a deeper level of engagement and performance, and greater level of leadership to pull the team toward the vision.
- Because work can be one of the GREATEST adventures of our lives! A playground, laboratory, and frontier to unleash and ever further develop our true, best, and most potent selves. To know, at our very core, that … we … matter. Significantly.
- And finally, because everyone wins when employees are fueled by meaningful and purposeful work:
- The employee rises to a higher version of herself/himself and enjoys better well-being, energy, and satisfaction in life;
- This fulfillment cascades to the employee’s family, who gets the company and example of a happy human being;
- Invariably the community wins as the fulfilled employee feels compelled to “give back” and rise up the tide for those in his or her surroundings;
- The company absolutely wins because employees working with meaningful and purposeful work engage their talents more fully, persist through challenges and are resilient through organizational change, and are committed to stay;
- The country wins as more of its citizens increase their meaningful and connection to their work and GDP (gross domestic product), social stability, and higher living standards is carried upward by the surge in productivity.
Who we work with
- Companies and organizations that are not realizing the business results they want or need to nurture their business and take it to the next level – consulting or programs
- Audiences who convene in a shared desire to live with passion, work on purpose – and realize their greatest talents and abilities – conferences and groups
- Thought leaders in companies who desire sharing their company brand and customer experiences to distinguish themselves as an employer of choice and quality provider of goods and services to the marketplace – radio show thought leader sponsoring partners