At a time with ever increasing change and uncertainty, it is extremely challenging to set a course direction in business. As the pandemic has highlighted, successfully navigating this uncertainty can be the difference between success and failure. Yet, we humans are naturally wired to “wait and see” when uncertain of a way forward. In this episode, the authors of Provoke share how the best leaders move faster than their peers to identify and shape important inflection points. In short, they take action to provoke the future, rather than react to that which has been brought forth by others. Guests are: Geoff Tuff and Steven Goldbach

Listen in on Voice America or watch on the Working on Purpose radio You Tube channel.